With the world of organic search optimization having changed significantly and few really good keyword research tools for website placement on the Web, Google Insights has become a very important tool as you consider making changes on your website. Personally, I use the Google AdWords keyword tool hand in hand…
Google AdWords
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Blowback on AdWords Enhanced Campaigns
This article called “What One Million Dollars in Spend Has Taught Us About Enhanced Campaigns” has been getting some wide discussion in my sphere of business. Many are concerned with the inability in AdWords to separately target mobile and for some advertisers, mobile clicks that are not converting are eating…
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New Bulk Upload and Change Comes to AdWords
Don’t know how to use AdWords Editor? You can now download editable reports in AdWords and then change the data as you desire and then upload the report back to AdWords for immediate changes. Read the instructions for more details on this new way to update your AdWords account. I’m…
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Hard Decisions on Your AdWords Budget
When it comes to Google AdWords, decisions you make about how much you should spend should all revolve around statistical data. Never make a decision about your ad spend based on feel-good ideas or what you “think” you should do. The biggest thing I tell clients to remember is that:…
