This article called “What One Million Dollars in Spend Has Taught Us About Enhanced Campaigns” has been getting some wide discussion in my sphere of business. Many are concerned with the inability in AdWords to separately target mobile and for some advertisers, mobile clicks that are not converting are eating…
Google AdWords
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New Bulk Upload and Change Comes to AdWords
Don’t know how to use AdWords Editor? You can now download editable reports in AdWords and then change the data as you desire and then upload the report back to AdWords for immediate changes. Read the instructions for more details on this new way to update your AdWords account. I’m…
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Hard Decisions on Your AdWords Budget
When it comes to Google AdWords, decisions you make about how much you should spend should all revolve around statistical data. Never make a decision about your ad spend based on feel-good ideas or what you “think” you should do. The biggest thing I tell clients to remember is that:…
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Google’s New Keyword Planner for AdWords
Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to…
