Just this past week Google announced a very big change in how they do budgets for your AdWords account. Introducing Shared Budgets for Google AdWords campaigns. You can read the full release on the Google blog. Although this sounds great, I have already had experience with Shared Budgets already last…
Google AdWords
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Last Tidbits on Product Listing Ads Using Your Merchant Data Feed
Here are my last tidbits on using Google AdWords to show Product Listing Ads (PLA) pulled from your Google Merchant Center Data Feed. Make sure to click to validate your data feed once set up in Google AdWords so you are sure that you have everything properly connected in order…
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More Tidbits on Google Merchant Data Feeds
Continuing from Monday, here are some more great tidbits about promoting your Data feed on Google.com by using the new required Google AdWords tie-in. Google recommends a separate AdWords campaign for Product Listing Ads (PLA). Create an ad group per product target to be able to create unique promotions easily.…
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Tidbits on Creating Your Google Shopping Data Feed
I’ve recently been at a seminar for Google Shopping and wanted to share some great tidbits that I have gleaned from the seminar. First it is important to know that the pictures of products that can appear in the organic search results on Google.com are driven by a data feed…
