Here are some interesting tidbits about Google AdWords Display Network advertising that I have gleaned from a recent Google sponsored seminar. Adding Display to a search campaign can increase brand recall by 124%. Use of Display Network advertising can increase purchase intent by 31%. Nearly 4 in 10 people will…
Google AdWords
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Interesting Tidbits on the AdWords Conversion Optimizer
Here are some great tidbits gleaned from a Google sponsored seminar I attended recently on Google AdWords and the Conversion Optimizer. Using the Conversion Optimizer increases conversions an average of 21%. The Conversion Optimizer decreases the cost per acquisition (CPA) on the average 14%. The Conversion Optimizer will modify top…
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Interesting Tidbits on Enhanced CPC Bidding in AdWords
Here are some very interesting tidbits gleaned from a recent Google AdWords sponsored seminar I attended that you may not be aware of in regards to Enhanced CPC bidding. When you have Enhanced Bidding enabled Google may raise your bid up to 30% more in any one auction. If account…
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Understanding Google AdWords Express
Nancy McCord, of McCord Web Services, (a Google AdWords Certified Partner) explains when you would want to use Google AdWords Express. This streamlined automated version of Google AdWords is a great platform for local selling business owners who have a low click budget and do not want to hire an…
