Many clients have been complaining the first week in March about their low number of conversions in February. If you are one of them, you are definitely not alone. We saw a dip in clicks, impressions, and conversions across many business sectors in February. Remember however that some of the…
Google AdWords
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Google AdWords Explained
Google AdWords is a pay per click program. Pay Per Click programs, PPC or Pay For Performance are all the buzz in Internet marketing. The growth in web traffic generated by pay per click services is growing and a marketing option to be seriously considered. With PPC, you pay each…
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Top Google AdWords Questions
There are questions that we get asked by clients about Google AdWords frequently. Here are several and our answers to each. I am looking for my ad at 8:00 PM on Google and can’t see it why? When you cannot see your ad in the evening it is typically because…
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When Should You Raise Your AdWords Budget?
On Wednesday this week I wrote about when you should consider dropping your AdWords budget, now let’s talk about when you should consider raising it. 1. If you are not tracking conversions or leads I would not consider raising an AdWords advertising budget until those tools are implemented. If you…
