I cannot begin to tell you how many clients have come to me for AdWords services to find out that they spend several thousands of dollars every month for clicks without holding Google accountable. What do I mean by that? If you do not have Google AdWords conversion tracking installed…
Google AdWords
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What to Do When You Have No Impressions in AdWords
So you set up your Google AdWords account, set it to run, and now it’s been a few days and nothing is happening. What should you do? First, if you have absolutely no impressions at all, I would contact Google help through the control panel and ask the ad approval…
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AdWords Trends
We’ve seen a strong downward trend in the cost per click in Google AdWords starting in January. If your account is still set up for clicks based on the cost per click increases you had to make in September and October to salvage your AdWords business, now is the time…
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How Do You Monitor Google AdWords?
It is shocking, but there are business out there that are spending thousands of dollars on Google each month without any checks and balances in place to monitor the performance of their programs. Before we start working with an AdWords client we want several things in place. (This is really in…
