Google AdWords

You can do Google AdWords on your own right? So why would you need an account manager? Sure, you can do AdWords on your own and even manage your own account and get results, but an effective account manager can help you to get more value from AdWords. Here are…

What are your measures of success? Read this post at Web-World Watch to review my considerations of success. Find out what a micro-conversion is and why you need to have concrete measurements of success in place when using Google AdWords.

What’s a micro-conversion? What are your measures of success when advertising on Google AdWords? Find out what you may want to consider as your own measure of success from our blog post at Web-World Watch.

There is much more to measuring your success with Google AdWords than how many sales did you get? I consider sales the most important measure of success, but for some accounts success should be measured by more than just that. Some of the metrics that are important when measuring the…