Google AdWords

Google is expanding the reach of AdWords into radio. Will it work? Of that I am not exactly sure, but it may. With radio and commuters spending more time in the car, you have a captive audience that may be ripe for the picking. As with other Google endeavors, this…

We have done an analysis and wanted to point out that we have found roughly a 21% increase in click costs in our client accounts from December figures compared to August figures. That means your budget does not stretch as far on the Google AdWords of today. You are paying…

We’ve seen it happen in several client accounts so you may want to try this for yourself. One you’ve got a great performing campaign…consider revising the landing page with a new look and streamlined content for better performance. Two a great way to jump start a good performing campaign to…

I’ve seen mentioned on the Web in several places that Google AdWords is an auction bid and then again that it is not. Finally in Google’s own help information on AdWords they use the “Auction” term. I have long felt that getting to position one on a keyword had an…