Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to…
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Is AuthorRank or BrandRank Coming for Businesses on Google?
Is AuthorRank or BrandRank coming for businesses on Google? That’s an interesting question and one that I feel Google is leaning toward based on the chatter online, but one I doubt we will see this year. What exactly is BrandRank? First, let’s start with a little bit of detail. This…
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Interesting Tidbits on Local Search Results on Google.com
Google has focused on delivering more location specific searches in their index partly because of the new focus on mobile, but also because this is what users want. As a result a new focus on search engine optimization to place on location specific keywords has bloomed into a major industry.…
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Turning AdWords On and Off is a Recipe for Disaster
As a Google AdWords Certified Partner, I make my living managing Google AdWords accounts. I work in a wide and diverse sectors of business. I’ve been managing Google AdWords for over nine years and so can speak on this issue authoritatively. When I have a client who turns AdWords on…
