Category: Internet Marketing

Posted on

Drive Results with McCord Web Services

Expect the Unexpected

Looking to create a powerful online presence and propel your business forward? At McCord Web Services, we specialize in delivering tailored, results-driven solutions in Google Ads management, website design, and blog writing services. Here’s how our expert services can revolutionize your digital marketing efforts.

1. Google Ads Set Up and Account Management

Effective advertising starts with a strategy tailored to your unique business goals. McCord Web Services offers expert Google Ads management to help your business stand out in the crowded digital marketplace.

  • Personalized Campaigns: We design ads that perfectly align with your business objectives and audience interests.
  • Optimized ROI: Our team ensures your ad spend is working its hardest for you by refining campaigns for maximum visibility and conversions.
  • Analytics & Insights: Get detailed performance reports to track your success and refine your strategy.

Google Ads made easy, smart, and growth-focused—that’s the McCord promise.

2. Website Design Using Bootstrap

Your website is often the first touchpoint for potential customers. With McCord Web Services’ Bootstrap-based web design, we ensure your site is not only visually stunning but also fast, responsive, and user-friendly.

  • Responsive Designs: Your website will look and perform beautifully on any device, ensuring a seamless experience for your customers.
  • Custom-Tailored Solutions: We create designs that reflect your brand and resonate with your audience.
  • Fast Load Times: Built for performance, our websites keep users engaged and reduce bounce rates.

Elevate your online presence with a website that works as hard as you do.

3. Blog Writing Services

Content is the backbone of digital marketing, and our professional blog writing services are here to tell your brand’s story. By combining SEO expertise with engaging content, we make sure your audience loves what they read.

  • SEO-Optimized Content: Boost your search rankings and drive organic traffic with keyword-rich, targeted blogs.
  • Industry Authority: Position your brand as an expert in your field with insightful, well-researched articles.
  • Consistent Engagement: Keep your audience coming back with fresh, relevant content tailored to their interests.

Write smarter, not harder, with McCord’s expertly crafted blogs.

Why Choose McCord Web Services?

We understand how challenging it can be to juggle the demands of marketing with running your business. That’s why we step in to simplify the process and provide solutions that are clear, efficient, and crafted just for you. With a focus on smart marketing, you’ll see meaningful results that positively impact your business.

Visit Our Website Today

Whether you’re ready to optimize your advertising, redesign your website, or take your content up a notch, McCord Web Services is here to help. Visit our newly updated website to explore our services and see how we can help your business grow.

It’s time to invest in smart marketing strategies that drive results. Let’s make your business thrive!

Posted on

Google is Dropping Continuous Scroll in Search Results

Team reviewing a proposal from McCord Web Services.

In a significant shift, Google has announced that it will be dropping continuous scroll for search results and moving back to displaying 10 organic results per page. This change reverses a feature that had been rolled out to improve user experience by allowing seamless scrolling through search results. The reversion to the classic 10 results per page format is expected to have a profound impact on organic search results and the need for businesses to invest in Google Ads to maintain visibility.

Introduction

If you’re a business owner who relies on Google Ads for your online presence, this Google search update is a game-changer. For a while, continuous scroll made it easier for users to browse through multiple search results without having to click ‘next.’ Now, Google is reverting to its original format of displaying only 10 organic results per page. This change will undoubtedly influence how businesses approach their SEO and advertising strategies. Here’s why this shift is crucial and how it impacts organic search results and Google Ads.

The Impact on Organic Search Results

Decreased Organic Visibility

One of the most immediate impacts of this change is the decreased visibility for websites that are not on the first page of search results. With continuous scroll, users were more likely to see and click on results beyond the first 10. Now, being relegated to the second page or higher means potential organic traffic will drop significantly.

Increased Competition for Top Spots

The fight for those coveted top 10 positions will become fiercer. Businesses will need to work even harder to produce high-quality, SEO-friendly content regularly. This means investing in SEO experts and consistent content updates to stay competitive.

Quality Over Quantity

While quantity has always been a factor in SEO, quality will now take center stage. Google’s algorithm favors sites with valuable and relevant content. Therefore, businesses must prioritize creating engaging blog posts, detailed articles, and informative website content to improve their chances of ranking within the top 10 results.

The Impact on Google Ads

Increased Need for Advertising

With fewer organic results being displayed per page, businesses will find it more challenging to gain visibility through organic search alone. This change will likely push more companies to allocate budgets for Google Ads to ensure they remain visible to potential customers.

Higher Competition and Costs

“As a Google Partner and SEO expert, my firm feels that businesses will need to increase advertising budgets in Google Ads and work with an SEO expert to provide quality blog and website content in order to improve site visibility,” says Nancy McCord, Founder of McCord Web Services. This increased reliance on Google Ads will lead to higher competition for ad placements, potentially driving up the cost-per-click (CPC) for competitive keywords.

Strategic Ad Campaigns

Businesses will need to become more strategic in their ad campaigns, focusing on targeting the right audience and using compelling ad copy to stand out. This also means leveraging all available features of Google Ads, such as ad extensions and A/B testing, to maximize ROI.

Conclusion

The shift back to displaying 10 organic results per page is a significant change that will influence both organic search results and Google Ads strategies. Businesses must adapt by investing in high-quality content and increasing their advertising budgets to maintain visibility. By understanding the implications of this update, business owners can make informed decisions to stay competitive in an increasingly challenging digital landscape.

Stay ahead of the curve and consider working with an SEO expert to optimize your website and a Google Ads consultant to enhance your ad campaigns. This dual approach will help ensure that your business continues to thrive online despite the evolving search engine landscape.

Posted on

New Features and Reporting Added to Goole Ads Before the Holiday Season

Google Ads is Leveling Up Its Offerings

Google Ads has just announced a major update that will bring new features and capabilities to advertisers and marketers. These are some of the most exciting changes and how they can help you grow your business online.

    • Google is expanding and promoting Performance Max. This is a fully automated campaign type that uses Google’s machine learning to optimize your ads across all Google inventory, including Search, Display, YouTube, Gmail, and Discover. You can set your goals, budget, and audience, and with a close eye let Google do the rest. Performance Max campaigns are designed to help you reach more customers and drive more conversions, while saving you time and resources. Performance Max has been very successful for our eCommerce clients, but we are still testing the overall viability for lead gen.

 

    • Google is also expanding its insights and reporting tools to help you understand your customers better and measure your performance more accurately. You can now access the new Insights page, which shows you the latest trends and opportunities in your market and industry. You can also use the new attribution reports, which show you how your ads influence customers across different channels and devices. These tools can help you make smarter decisions and optimize your campaigns based on real data.

 

    • Additionally, Google is enhancing its creative solutions for Google Ads to help you deliver more engaging and relevant ads to your audience. You can use the new Video Builder tool, which lets you create professional-looking video ads in minutes, using templates and assets from your existing campaigns. You can also use the new dynamic remarketing feature, which automatically generates personalized ads for your past visitors based on their browsing behavior and preferences. These features can help you increase your brand awareness and loyalty and drive more sales if you have a large enough audience segment generally of 1000 plus visitors or converters.

 

These are just some of the new features and capabilities that Google Ads has announced in its major update. There are many more improvements and innovations that you can explore and try out for yourself. If you want to learn more about how Google ads and working with a Google Partner can benefit your business, contact McCord Web Services for a free consultation. Google Ads is constantly evolving and innovating to help you grow your business online. Don’t miss this opportunity to take your advertising to the next level with a Google Partner.

Posted on

We Are Bullish on Bing.com – Get Your Advertising On Target

Get Your Advertising on Target

It’s time time to review your ad spend on Google Ads and get your advertising on target to generate more leads at a lower cost. Here at McCord Web Services, we are bullish on the use of Microsoft Advertising and ChatGPT is the reason why.

Bing is the second-largest search engine worldwide with a 2.47% market share¹. Bing’s cut of the market has increased by 1.23% since 2019¹. Bing’s market share peaked at 3.63% in 2014¹.

In the desktop search engine market, Bing has a global market share of 6.15%¹. Bing’s share of the desktop search market has grown by 26.8% since 2019, increasing from 4.85%¹. By comparison, when it comes to desktop searches, Google has a market share of 86.82%¹.

Microsoft generated $8.53 billion in search advertising revenue in the 2021 fiscal year¹. Bing is available in 105 languages and 238 countries¹. Bing has a market share of 38.46% among US console users¹.

In summary, Bing’s market share has been growing since 2019 but still lags behind Google’s market share which is currently at 92.13%¹. However, Bing is still generating significant revenue for Microsoft and is available in many languages and countries¹.

With the introduction of the tight integration of Windows 11 and Edge and popularity and news buzz on ChatGPT and integration into Bing’s search bar, Bing’s popularity is not through the roof. Market share and interest continues to grow.

As for our clients, many have started to move into Microsoft Advertising and are getting great results.

Maybe you should be looking at Microsoft Advertising for lower cost conversions than Google Ads. For a number of clients we are seeing conversion costs of under $50 when a conversion in Google is over $100. Visit our website for more information on our Microsoft Advertising services today.

Today’s update using ChatGPT:

As of April 2021, Google holds a whopping **92.18%** share of the global search engine market while Bing ranks second with a market share of **2.27%**².

However, Bing Ads reach **63 million** searchers that aren’t reached with Google AdWords¹. Bing prompts **35% higher** in results than Google Ads³. Bing also has a less competitive playfield which means users do not have much to bid on keywords to secure their search result spot³. Microsoft adds that Bing covers **34%** of desktop-based search engine space³.

Source: Conversation with Bing, 3/29/2023(1) Bing vs Google: 2023 Head to Head Comparison | SerpWatch. https://serpwatch.io/blog/bing-vs-google/ Accessed 3/29/2023.

(2) Bing Ads vs. Google Ads: Which Deserves Your Ad Dollars? – WebFX. https://www.webfx.com/blog/marketing/google-adwords-vs-bing-ads/ Accessed 3/29/2023.

(3) Bing Ads vs. Google Ads: Which Platform is Better in 2023?. https://www.thinkorion.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

(4) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/29/2023.

(5) Bing Ads vs. Google Ads: The Pros & Cons of Each Platform – Instapage. https://instapage.com/blog/bing-ads-vs-google-ads Accessed 3/29/2023.

Source: Conversation with Bing, 3/27/2023(1) Microsoft Bing Usage and Revenue Stats (New Data) – Backlinko. https://backlinko.com/bing-users Accessed 3/27/2023.

(2) 46 Critical Bing Statistics: 2023 Market Share Analysis & Data. https://financesonline.com/bing-statistics/ Accessed 3/27/2023.

(3) Global search engine desktop market share 2023 | Statista. https://www.statista.com/statistics/216573/worldwide-market-share-of-search-engines/ Accessed 3/27/2023.

(4) Microsoft Bing hits 100 million active users in bid to grab share from …. https://www.theverge.com/2023/3/9/23631912/microsoft-bing-100-million-daily-active-users-milestone Accessed 3/27/2023.