If you are still in love with Facebook, you may like my short and easy to understand primer on Facebook Advertising. Here’s what you need to know in a nutshell. You have four ad choice options on Facebook in their pay per click model – web ads, social ads, sponsored stories,…
Pay Per Click
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Twitter Advertising Tips
Right now I am advertising on Twitter and for FREE thanks to American Express and Twitter! I’ve gotten $100 of Twitter advertising free in order to check out Twitter’s new small business pay per click program. This post will tell you a little more about the options you have in…
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How Do You Know How Much a Click Will Cost on AdWords?
So you want to try AdWords, but want to make sure you will get performance. You understand you need a high enough maximum cost per click to be in the auction and your daily budget needs to be high enough to support your maximum cost per click to get AdWords…
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AdWords Keyword Discovery
Not every keyword you can dream up for your products is a good keyword to use in Google AdWords. When determining what keywords to use, I find it crucial to also think about the type of matching that should be used as well. For some general keywords broad match should…
