If you thought that organic placement was all about keyword density you’d be right on one count, it is the keyword but no longer the density; search engines are just too smart to accept spoon-fed content. Welcome to the world of advanced keyword tactics and how search engines are using…
Search Engine Optimization
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Google Means Business on Forcing You to Have a Good Mobile Website
Just this last week Google announced that it was ready to start penalizing websites that did not offer a good mobile web experience. Here’s why: • Mobile devices have been a driving factor in an increase in time spent online. In fact, since 2010, the time the average individual spends…
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The Problem with the Google Knowledge Graph and the Carousel
Knowledge Graph of a Search on Pope Francis Make sure to read my blog post from Monday about eye tracking studies as this will help you to understand this information. As Google works hard to keep users on the search results page longer in order to not lose relevance but…
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Google’s Golden Triangle is Replaced by the Vertical Slash
Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the web. The…
