I am getting ready to move this summer from Waldorf, Maryland to the Fredericksburg, Virginia area to Spotsylvania, Virginia. As a result I am already starting to plan and to position my own website to grab market share in the Fredericksburg region. Here are a few of the things I…
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AdWords Express Gets a Thumbs Down Rating
It used to be that AdWords Express was easy enough for a business owner to set up and maintain and the results were pretty good for low budget accounts. But lately, Google seems to be delivering untargeted results. Here’s an example. A client asked me to set up an AdWords…
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The New World of SEO
How organic placement is determined on search engines has changed significantly in the past two years. Google states that it evaluates over 200 different factors to determine website placement on their search engine including links, the age of the domain name, some types of social media activity, and quality of content.…
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How to Add Location Specificity to Your Website
I am in the process of building a new website for a client and wanted to share a few of my own tips for adding location specificity to your website. Although these are very simple tips, you would be amazed at how many web designers, who are not SEO-focused, will…
