Now you’ll be able to choose your own conversion window from 7 to 90 days instead of the previous 30 day window. For many AdWords advertisers, especially those with a higher ticket price, those that encounter more research time in order for a user to make a purchase, this is…
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Not Provided – Masks Search Terms from Website Owners
Just this last week, Google announced that it was moving all web searches at Google.com to https settings which would mean that all keyword data would be encrypted and no longer flowed into Google Analytics. Although this may sound like business as usual and a great improvement for the typical…
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Web Design Trend – Responsive Design
One of the hottest new trends in web design is responsive design. Responsive design is where a website has been created, at the source code level, to render differently based on the device and viewing platform. My own firm is in the process of moving back into web design this…
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Opt-In or Opt-Out for AdWords Locations?
I’ve been carefully reviewing some very interesting data that has come to my attention via a presentation done for a SMX Advanced Presentation By Marta Turek. I would highly recommend that you read this very interesting article Google AdWords Geo-Targeting: Have We All Been Doing It Wrong? Here’s what the…
