Google has made some big changes in the last several weeks in GMail. One of the biggest changes is that they are now more aggressively showing advertising in your inbox that looks like actual messages. One of the other big changes that impacts those of us that do e-newsletters is…
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Using Google AdWords Experiments for Testing
The ability to test using AdWords Experiments has been around for a while, but Google is making it much easier now to do some interesting testing in your account. Here is one of my favorite test scenarios and how to set it up. Test Different Ad Landing Pages for Conversions…
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Google Wants the Fastest Web Pages to Rank the Highest
Google has a new team that is King for now, it is the Making the Web Fast Team headed by engineer Ilya Grigorik. You’ll be hearing a lot about this new team in the days, weeks, and month ahead. To understand how important this new thrust into page speed is for…
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On Page Optimization Only Affects Organic Placement by 25%
Google has really mixed up and turned upside down how website owners now go about trying to get organic placement in this past year. It used to be that on page optimization was the first and foremost thing to do to improve placement on Google.com. Now on page optimization only…
