Google has been adding new automation tools into AdWords with the supposition of making the program easier to use, but is it really? Although you can now automate many routine actions such as pausing keywords, enabling keywords, bidding up or bidding down by set criteria automation will never replace the efforts…
-
-
The New Website Optimization is De-Optimization
Yes that’s right the new way to optimize your website for organic placement is to de-optimize it. Here are some of the things others in my industry feel that Google is targeting and applying penalties for at this time: 1. Link title tags – this used to be a good…
-
Google Introduces Consumer Surveys
Google has just introduced a new program to track consumer satisfaction with your website. You can read the full announcement on the Google Blog. Personally I feel that this is another Carrot and Stick application from Google. The carrot will be you get free code and information about how your…
-
Google – First the Carrot and Then the Stick!
If you’ve been in the web industry as long as I have (since 2001) you would have seen Google’s purchase of Urchin Statistics which became Google Analytics. It used to be that a website owner very carefully guarded their website activity; what generated clicks, page paths, traffic, and trends. When…
