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    Google and Rel=Author

    June 10, 2013 - By Nancy McCord

    Watch the video here if you cannot see the embedded video. In this video Matt Cutts talks about how Google will really emphasize content using the rel=author tag tied to a Google+ profile . As Google is using the tie-in from website to Google+ personal profile to return a face image…

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  • Google AdWords

    Blowback on AdWords Enhanced Campaigns

    June 7, 2013 - By Nancy McCord

    This article called “What One Million Dollars in Spend Has Taught Us About Enhanced Campaigns” has been getting some wide discussion in my sphere of business. Many are concerned with the inability in AdWords to separately target mobile and for some advertisers, mobile clicks that are not converting are eating…

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  • Google AdWords

    New Bulk Upload and Change Comes to AdWords

    June 5, 2013 - By Nancy McCord

    Don’t know how to use AdWords Editor? You can now download editable reports in AdWords and then change the data as you desire and then upload the report back to AdWords for immediate changes. Read the instructions for more details on this new way to update your AdWords account. I’m…

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  • Google - Reviews

    Is a Competitor Trying to Smear Your Reputation Online?

    June 3, 2013 - By Nancy McCord

    I came across this article this past week in the Wall Street Journal that talks about how to deal with competitors unfairly targeting you and making an effort to erode your reputation online with forum posts. You can read the full article here. Although I have not been a victim…

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  • Apr 22, 2026 Fewer clicks, More Revenue: Winning The Zero-Click Era
  • Apr 08, 2026 Building an Unstoppable Brand in a World of Ghost Bots
  • Mar 25, 2026 The Death of Last-Click: Mastering the 2026 B2B Journey 
  • Mar 21, 2026 Introducing Our Customer Referral Program
  • Mar 11, 2026 The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

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