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  • Pay Per Click - Twitter

    Twitter Advertising Tips

    May 2, 2012 - By Nancy McCord

    Right now I am advertising on Twitter and for FREE thanks to American Express and Twitter! I’ve gotten $100 of Twitter advertising free in order to check out Twitter’s new small business pay per click program. This post will tell you a little more about the options you have in…

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  • Facebook

    How to Add Photos to Facebook Using HootSuite

    April 30, 2012 - By Nancy McCord

    If you use HootSuite, you may have found out that since Facebook has made some sweeping changes you can no longer add photos to your Facebook updates by clicking the attach file icon to a scheduled status update. For some this has really impacted their use of HootSuite. Unfortunately HootSuite…

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  • Google AdWords

    Google Statistically Documents AdWords and Organic Click Activity

    April 27, 2012 - By Nancy McCord

    This is a very interesting article and one worth a quick review if you are advertising on Google AdWords or thinking of advertising on Google AdWords. The title is “Impact of Organic Ranking on Ad Click Incrementality“. The study done by Google, in a nutshell, shows that when an advertiser…

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  • Google AdWords

    AdWords Exact Match and Phrase Match Changes Coming in May

    April 25, 2012 - By Nancy McCord

    AdWords announced this past week that in mid May they will be changing the way they use exact match and phrase match keywords for ad delivery. In the very near future, AdWords will imitate adCenter in using plurals and misspellings of words you have set with these selected match types…

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