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  • Google Analytics - Tips

    More On High Bounce Rates

    August 10, 2011 - By Nancy McCord

    Since I wrote about watching your website with Google Analytics and monitoring your bounce rate there have been a few questions from readers and customers that I felt I needed to address. First, Google Analytics gives you an overall website bounce rate as well as a bounce rate by page. The higher the…

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  • Google - Google Plus

    Is Google+ a Facebook Killer?

    August 8, 2011 - By Nancy McCord

    To remain current and grab market share of the social networking phenomena, Google has rolled out as a beta test Google+, which is touted to be Twitter and Facebook all rolled into one application. So will it be a Facebook Killer or just another failed attempt by Google to get…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

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  • Google - Tips

    Measuring the Phone Calls You Get From Google AdWords

    August 5, 2011 - By Nancy McCord

    If you didn’t know, Google AdWords is now allowing you to track phone calls from Google generated phone numbers attached to your Google AdWords ads. The big news is that we are really seeing measurable results with this new feature. For clients and account managers this now validates what Google…

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  • Bing - Facebook

    Bing and Facebook Grow Closer

    August 3, 2011 - By Nancy McCord

    If you haven’t noticed, let me bring your attention to this point, Bing, Microsoft’s search engine, and Facebook are growing closer together every day. First, Bing powered the web searches on Facebook. Now Bing has a social component that is accessing activity on yours and your friends Facebook accounts. The…

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