Okay so you have a Facebook Fan page, now what kind of interaction do you really need in order to grow your visibility? From personal experience, I have found that fans will typically not jump into discussion or forum-like interactions. They will however share your video links from YouTube and…
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Blogging Your Way to Better Organic Placement
Although it is hard to quantify if blogging will help your website place better organically, I have to say that from reviewing four different clients in the same industry, blogging can definitely make a difference. Here is one concrete example, we have four clients in the same state, three of which…
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Should Local Businesses Use Twitter?
Twitter is the big buzz on the Web, but if you sell or service locally should you consider Twitter a must have in your marketing arsenal? Personally, I feel based on strong Twitter use for my own business and that of my clients that Twitter is best used by businesses…
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What is an AdWords View-through Conversion?
Some of the terms used in Google AdWords can be confusing and this is one of them. A view-through conversion is a conversion you have had from the content network in a 30 day period when you are advertising with a display ad. The user did not click your ad,…
