After three months of decreasing cost per click prices on Google AdWords, the CPC is on the move up for the majority of the accounts we are managing. I manage numerous Google AdWords accounts and am seeing this as a strong trend starting in mid March and continuing into April.…
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Coming Soon New Trademark Rules to Google AdWords
With Google fighting a lawsuit on the use of trademarked keywords, it is simply a matter of time before G0ogle AdWords will not allow trademarked keywords in your AdWords trigger list. Read the full article at the Wall Street Journal here to come up to speed on the lawsuit. For…
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Trends We’re Seeing On Google AdWords
My firm manages many Google AdWords accounts over a very broad range of business sectors. There are a few trends that we have seen lately that we thought we’d share with you. In December through early March we saw a distinct drop in the cost per click and opportunities to…
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AdWords New Interface – Do You Like It?
In many AdWords accounts this last week we started to see a link at the top to try out the beta version AdWords control panel. I am still testing it, but so far there are things I like and things I don’t. I do like the ability to make many…
