Jeremy Chatfield of Merjis has said it best in this post detailing why some keywords in AdWords accounts will never generate impressions. Additionally he predicted on 9-16-08 some of the impacts of the 9-15-08 AdWords quality score updates would actually mean for advertisers. His predictions have come true. Read this…
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Google Quality Score = Yield Maximization or More $$ for Google
I watch a number of forums and I wanted to post an extremely insightful quote from Chris Zaharias of Omniture, Inc. posted on the Webmaster Forum (used with approval of Chris Zaharias). The comment is indicative of the grab for cash that Google is doing when it comes the quality…
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AdWords Shows Activity From Search Partners
Just posted this last week on the Google AdWords blog was a note that AdWords will now show, in the campaign view, separate activity from the Search Partner network. You can read the full article and see a screen shot at the AdWords blog. For many client accounts we do…
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It’s a Great Time to Consider Yahoo Pay Per Click
This past week we have helped more clients migrate their advertising programs into Yahoo Sponsored Search. With the escalating costs of Google AdWords, significant drop in AdWords ability to deliver conversions, and the quality score algorithm changes, Yahoo is looking better all the time. Yahoo has a very good ad serving…
