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    Google’s Got a New Patent Disclosure Out

    February 12, 2007 - By Nancy McCord

    Google is on a roll. Here’s a link to another new patent that Google is working to get on content discernment. I have not read the full patent disclosure yet, but it appears that Google working to identify content and assign it an Agent Rank and assign an authority rating…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Search Engine Optimization

    The Face of Search Engine Optimization Has Changed

    February 7, 2007 - By Nancy McCord

    The art of search engine optimization has changed significantly in the last two to three years, and now it has changed again thanks to Google’s personalized results. These used to be the tactics that worked for search engine placement: Insert keywords into comment tags Insert keywords into image alt tags…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

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    Team reviewing a proposal from McCord Web Services.

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    We have the answers on all things on Answer Engine Optimization.

    Beyond the Blue Link: Why 2026 is the Year of GEO

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  • News & Trends

    Very Hot Google Tip

    February 6, 2007 - By Nancy McCord

    Okay this is hot and you really should take advantage of it. In certain markets, Google is now showing a map and local listings above the organic search results. That means that you should make sure that you are in Google Maps! This is a similar approach to what Yahoo…

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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  • News & Trends

    MSN adCenter Beta Have You Seen It?

    February 6, 2007 - By Nancy McCord

    I haven’t seen this in any of the professionals forums or even on the MSN adCenter blog, but I was looking at a potential client’s account for management services and his account is on MSN adCenter Beta. Interesting! Of note was the fact that MSN adCenter is moving to a…

    Continue Reading

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    The 2026 Brand Safety Audit: Avoid Wasted Ad Spend 

    March 11, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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