We’ve just been invited to test the new Google Website Optimizer. This new tool allow Google AdWords professionals to test a variety of landing pages and identify what elements are more successful. As we test it, we’ll let you know what we have found out. In the meantime, you can…
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Google AdWords Radio Will It Work?
Google is expanding the reach of AdWords into radio. Will it work? Of that I am not exactly sure, but it may. With radio and commuters spending more time in the car, you have a captive audience that may be ripe for the picking. As with other Google endeavors, this…
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Yahoo Rolls Out The New Account Platform to New Accounts
If you were waiting to sign up for Yahoo! Sponsored Search advertising when Yahoo allowed new account set up on the new platform, well now is the time. Today Yahoo has changed all newly set up accounts to go immediately onto the new platform. Click our blog post title and…
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Google AdWords Click Cost Increases
We have done an analysis and wanted to point out that we have found roughly a 21% increase in click costs in our client accounts from December figures compared to August figures. That means your budget does not stretch as far on the Google AdWords of today. You are paying…
