We Are a Google Partner Specializing in Search Marketing.
When might you need an AdWords consultant if you manage your own Google AdWords account? I recommend do it yourselfers a quarterly review and tune-up of your AdWords account. Billed by the hour, our AdWords consulting services are affordable and most updates can be completed in just a few hours.
Some do it yourselfers find account mentoring after an optimization very helpful. Purchasing a set number of consultancy hours and review with a question and answer period may be very helpful.
Additionally an experienced AdWords Account Manager, such as myself, knows right where to zero in, to improve performance.
I invite you to review our website and get a feeling for our AdWords services to see if we may be a good match for your AdWords consultant needs. Billed at $90 per hour, our time is on demand. Letting you save money by self managing your AdWords account while giving you access to our knowledge and skill to boost account performance.
Consumers have embraced pay per click ads! No longer do users of Google or Bing scroll to see the organic search results, rather they are clicking the first and second pay per click ads on a page, and especially when on a smartphone.
Over the years, pay per click ads have become more relevant than even the organic listings. And, as the organic listings are getting harder to find, click activity is happening at the top of the page.
With the advent of personalized search, sophisticated device tracking, and a myriad of ad extensions that selectively show, tailored to the user’s history, intent, and location, pay per click is usurping the place of organic search results on the Web.
As user’s hurry to make decisions and want information tailored to their personal needs, the dynamic nature and relevancy of ad serving is revolutionizing web searches.
With deep sitelinks, listings of services, current promotions, maps of your store location, and click to call buttons, these new ad versions are attractive for consumers to click and give immediate results.
As we watch many client accounts, we see pay per click traffic numbers are on the rise and organic numbers are declining in our monthly Google Analytics action reports. For businesses this sets a new landscape for the Web – one that is now pay to play, and it’s big business for Google and Bing.
Think that you don’t need to get involved in pay per click advertising? Take a careful review of the search results page on your desktop and smartphone. With shrinking organic real estate and with most organic search results now below the page fold, consumers are making decisions and clicking on ads and in many cases not even looking at organic listings.
We Are a Google Partner Specializing in Search Marketing.
Google AdWords is becoming Google Ads. At the end of July, Google will transition their branding to showcase its new product name.
Just as Microsoft AdCenter became Bing Ads, Google is embracing a more indicative name of it popular pay per click platform.
Google states that the product will be the same but will offer an improved workflow for do it yourselfers and will migrate all existing accounts to the new account management interface.
Google Partners will be receiving new creatives to use in marketing and new badging appears to be in the works.
What to do when July comes about the Chrome browser warning.
Coming to the Web in July is a change to the Google Chrome browser that will now mark any website that is not using https as insecure. Should you be worried if you are not selling online?
Personally, if you are not selling product online, I would not worry about the site insecure warning. This warning will appear on your site if you have a contact form, but I personally do not feel that your submissions will drop.
In most cases now, my clients and prospects contact me by phone or by chat. I have very few customers who contact me via my email form. Most like the immediacy of a call.
If you are flush with cash, moving to https could be good for you to prevent any insecure site warnings to be ultra safe. Cost for an SSL certificate is about $149 to $199 yearly. You will typically need to have a dedicated IP address which will run $7 to $15 a month and your web host will most likely charge installation fee for the SSL certificate. So, there are moderate costs associated with the move to https.
If you sell online https is mandatory. No consumer will buy and provide their credit card information via http.
So, the bottom-line is that really you have an option if you are not selling online as https and the additional costs are not a requirement to continue to have website traffic. Your site will still appear in the Google search results and other browsers will not trigger a warning.
