My firm employs a number of staff to assist with Google Ads consulting, social media, and blog writing. Not all staff is located on-site. Here are a few tips on how to communicate and keep staff on track and accountable as well as focused. Use Technology to Communicate Most of…
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Who Owns Your Google My Business Page?
Who owns your Google My Business Page? Well, of course it should be you, the business owner. But, did you know that many times your webmaster or internet marketing firm actually owns it? Here’s just one scenario I saw last week. We did an AdWords set up for a doctor,…
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Buying a Business Requires an Online Review by an Experienced Expert
The digital age has complicated what to review before buying a business. I have one entrepreneur client who bought a business and found out later that the website had no valid logins and is infected with malware. Additionally, the webmaster was trying to sell the business without the real business…
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Not Posting to Facebook? Drop It From Your Website
Social media is about connecting. One of my pet peeves is for business websites to have a Facebook icon, but they have not updated Facebook for months or sometimes years. My rule is, if you are not using it – lose it! We all have our favorite social media accounts to…
