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  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services

    The New AdWords Interface – Machine Learning at Scale

    March 28, 2018 - By Nancy McCord

    The new AdWords interface – you love it or hate it. I have to say that I am coming around to loving it. When the interface was first introduced late last year, I really hated it. I found it difficult to use, hard to find the data I needed to…

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  • "Just Nancy" - Facebook

    Just Nancy – Facebook Pay Per Click Advertising

    March 26, 2018 - By Nancy McCord

    Facebook pay per click advertising – does it work? Should I use it? The answer to both questions is yes and yes.  First does it work? Yes Facebook pay per click advertising does work to drive traffic to your website or Facebook page – you choose where you want the…

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    Level Up Your Business: How Gemini in Google Workspace Transformed My Digital Marketing Firm

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    A new day dawning for American Feds.

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  • "Just Nancy" - AdWords - Search Engine Optimization - SEO

    Use Different Keywords for Organic Placement

    March 21, 2018 - By Nancy McCord

    As a professional AdWords account manager and expert in Search Engine Optimization, I do recommend that the focus of keywords be different for your website optimization versus what you use for pay per click. Personally, I like a very narrow set of very tightly targeted keywords for AdWords; as we…

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  • AdWords - AdWords Account Management - AdWords Manager - AdWords Services

    Adding Staff So We Can Grow

    March 19, 2018 - By Nancy McCord

    We have recently moved some of our long time staff into AdWords to assist with our growing client base. These are not new employees but rather employees that work very closely with me, are my family members, and are staff who have been working closely with me for years in many…

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