If you are not sure that AdWords is working for you, I encourage you to stop your advertising and find out. Here’s what happened for two of our clients… Both are doctors and both decided that AdWords clicks were too expensive and both stopped AdWords. Within a week, both medical…
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Do You Need HTTPS Now?
HTTPS – Google loves it, but for informational websites, moving to HTTPS adds to your costs. Expect to pay $129 to $229 for a SSL or secure socket layer certificate to be able to have your website use HTTPS in the browser bar. For me at this time, I am…
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Machine Learning Initiatives for AdWords – Part Two
Machine Learning – Continued from Monday. Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has…
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Machine Learning Initiatives for AdWords – Part One
Machine learning, it is the new buzz in our industry. Machine learning is using computers via artificial intelligence to predict actions. Machine learning can be used for Smart Bidding in Google AdWords and can even predict performance of activity based on your keywords and budget. With products like Universal App Campaigns and Smart…
