The staff at McCord Web Services wishes you a Merry Christmas today.
May you day be filled with laughter, good food, great company, and good friends.
We are closed today, but will be open tomorrow.
Internet Marketing Using AdWords May Not Be a Match for Your Business
Our Internet marketing services using AdWords may find out that AdWords may not be a match for your business. Most businesses can benefit from the exposure that AdWords can generate. AdWords can bring in leads and new clients that other sources cannot deliver due to Google’s massive reach.
But, AdWords is not for every business. As an experienced AdWords account manager, I have seen just a few businesses that have simply not been a good match for Google AdWords.
Too Niche Specific
If your business is very, very niche specific, AdWords keywords that are two to three words long may not generate measureable click and impression traffic. Using broad match keywords for accounts such as these will generate click traffic on search terms that are too general and not a good match for what the client provides. Using terms that are four and five words long will not generate activity as AdWords will simply choose not to show ads for these long tail keywords with the advent of mobile.
No Clear Business Focus
The other type of business that struggles on AdWords is one where the focus is not clear. Who is your customer? Who are you trying to sell to? If you don’t even know yourself, AdWords will have a very hard time delivering targeted traffic that matches your needs.
Too Similar to Other Sites Selling the Same Thing
If you are selling products online and your site is just like hundreds of others selling the same products, using the same content that other sites use from the same manufacturer, AdWords will have a hard time serving your program. Unless you build unique content and have a hook that makes you different from the rest, Google perceives your site as not relevant to a user’s search query. Your Quality Score will drop and Google will start to mark keywords – shown rarely due to Quality Score.
There are not too many businesses where AdWords is not a good match to use, but these are a few that I have personally run across.
AdWords Post Pay is Best
AdWords post pay is better than AdWords prepay. Why? The clients that post pay their account typically do not have disruptions of service that impact ad serving that pre pay clients do.
I have several clients that prefer AdWords pre pay. They like the control of putting the money they want into AdWords when they want to. However, from an AdWords account manager standpoint, these accounts struggle. They will have so many times that the funding has run out and the client does not put money in that they lose important momentum that post pay clients do not lose..
If you are out of the AdWords auction for two or three days, sometimes you have to fight your way back in. I’ve seen a few instances when an account has not been funded for a week (the client is continuing to pay me a monthly management fee) and then after funding is added it takes nearly a week to get back on track generating conversions again.
I simply like the continuum that AdWords post pay billing provides to smooth out performance in an account. Before you decide to use AdWords pre pay, make sure to think long and hard about how much you will depend on AdWords for generating leads. I encourage you to keep the leads flowing steadily with post pay settings.
Recipient of the Meritorious Public Service Award
That’s right I am a recipient of the Meritorious Public Service Award. It was designated by Vice Admiral P.M. Balisle, Commander of Naval Sea Systems Command and presented by Rear Admiral Paul V. Shebalin, Deputy Commander for Mobilization for NAVSEA and SPAWAR in 2004.
I received this special award for a website I built for the Engineering Duty Officer’s Reserve group, of which my husband had been a part of at that time. The 500 page website was full of information to help reservists know more about projects, where to stay in Washington when they traveled on duty and a place to share documents.
As the Admiral gave me the medal he also read:
“Your contributions to the command in shaping communications that are focused on the mission, goals and products of NAVSEA and the NRED Community are a credit to your professionalism and skill in software development and web page design. Thank you and congratulations on a job Well Done!”
You can read the full release on this page.
My family is a military family and my husband is now a retired Navy Captain. The military has been good to our family and we continue to benefit from our connection to the military community. We love our country and our military.
I mention my Meritorious Public Service Award to let you know my business model and life are managed to the highest level of personal integrity and honesty. If you are looking for a professional to help you with AdWords or your website, my firm and I, myself, will treat you right. Find out more today about our Internet Marketing Services.