Think you know what keywords people use to find you? You may be surprised to find out what they really are searching for. Google My Business has a new feature that will email you the top term that people used to find your business. I love that! Previously, I have…
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How to Get Clients to Value Your Time
Can you teach others to value your time? Yes, you sure can. I have been in business since 2001 and over time my business and client load and demand for my services have grown significantly. As a business professional who makes a living off of time billing, I have learned…
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AdWords: Understanding Quality Score
AdWords ad serving is complicated by the Quality Score. Quality Score is a coefficient that AdWords does not reveal to you in full in your Account, but it drives your costs and ad placement on the search results page. Click Through Rate, ad relevance, ad text, landing page, website content,…
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AdWords: Understanding the First Page Bid
AdWords first page bid is determined by your Quality Score. If you have a low Quality Score, your bid to be on the first page of search results will be high. AdWords makes every effort to force you into good account management techniques. One of its most important measures of…
