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  • AdWords

    Cost Per Click (CPC) and Cost Per Impression (CPI) Explained

    August 2, 2017 - By Nancy McCord

    What you pay for each AdWords Cost Per Click (CPC) is determined by you! How frequently your ad is served is determined by the maximum CPC and your ad’s daily budget. You can select to show your ads globally, nationally, regionally, or even in a targeted area determined by your…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • AdWords

    Why Use a Google AdWords Account Manager

    July 31, 2017 - By Nancy McCord

    McCord Web Services has created a unique business-friendly series of programs to help you get started with AdWords fast and with professional support when you need it. When you select us as your account manager, we work hard to provide the results you desire, treat you fairly, and are good…

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    AI's Impact on PPC Marketing Strategies and Google Ads

    The Unexpected Impact of Old Web Pages on AI Search and Ad Results

    May 20, 2025
    Team reviewing a proposal from McCord Web Services.

    Navigating the US Antitrust Trial Over Google Ads

    November 22, 2024
    Google Partner Badge

    Google Ads Update

    November 22, 2024
  • Social Media

    Why Is Social Media Writing So Expensive?

    July 26, 2017 - By Nancy McCord

    Why is social media writing so expensive? First, ask yourself why you don’t want to do the writing yourself? Although you may be able to churn out a tweet or Facebook post for your own business in nothing flat, when you are hired to provide  professional-level writing for paying customers,…

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    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Incorporating Social Media Into Your Internet Marketing Strategy

    Incorporating Social Media Into Your Internet Marketing Strategy

    November 11, 2019
    The Role of Social Media on Your Website: If You're Not Using It- Lose It

    The Role of Social Media on Your Website: If You’re Not Using It- Lose It

    November 4, 2019
  • Web Design - Web Hosting - WordPress Websites

    Hackers: How Do They Get In?

    July 24, 2017 - By Nancy McCord

    Hackers, how do they get in to  your website and hosting account? In today’s wild web, it just seems like sometimes you can’t keep hackers out! Here’s what happened recently to me. I set up a new hosting account at a quality hosting service (not GoDaddy). The same day I…

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    Virginia Consumer Data Protection Act (CDPA)

    March 12, 2021
    Be in the Know on Microsoft Advertising

    How to Move Your Website to SSL

    January 2, 2020
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