Free phone call tracking is available in your account from Google AdWords. Why pay for a third party service when you can get great metrics that flow into the AdWords control panel for free? With nearly all conversions now happening in Google AdWords via phone activity versus email actions, tracking is…
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AdWords Conversion Attribution Models – Which Should You Use
As part of my preparing to take my second AdWords certification exam for the year, I am studying all of Google’s AdWords documentation. I came across information on attribution models that I thought might be interesting to review. There are 6 attribution models you can select in the AdWords control…
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One AdWords Path Set Per Ad Group
I wanted to share this quick Google AdWords account management tip with you today as I just got off the phone with a Googler about it. (Thanks Eric for the info!) I have had a few accounts in the last few days have new ad text disapproved with the message…
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AdWords Account Management Tips
If you are a do-it-yourself AdWords account manager for your own business, and have never hired a professional manager, here are some things that you may be missing out on using that will boost performance. Extensions I frequently see that a diy (do it yourself) AdWords manager does not understand…
