Broad Match Keyword Match Type – this is the most used AdWords keyword match type and the most unfiltered type. It is used almost exclusively by inexperienced AdWords managers. AdWords loves the broad match keyword match type as it generates lots of traffic, many clicks, and increases their payment. I…
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How to Evaluate Automated Bidding Methods in Google AdWords
Should you use automated bidding methods in Google AdWords? The answer is both yes and no. Google AdWords aggressively requests for you to use automated bidding when they feel that you may get more conversions. Before you jump in and change to maximum click bidding, target CPA bidding or maximize…
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How to Know When It’s Time to Fire Your AdWords Manager Part One
When is it time to fire your AdWords manager and find a new one? It’s time to fire them when you have lost trust and performance has significantly changed, and you do not get good answers as to why. As a paid AdWords consultant that troubleshoots problematic AdWords accounts, here…
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Machine Learning Initiatives for AdWords – Part Two
Machine Learning – Continued from Monday. Google AdWords is specifically using advanced machine learning via artificial intelligence in its automated bidding algorithms. Target CPA (Cost per Acquisition) bidding, Maximize Conversions, and Maximum Clicks are just samples of new bidding algorithms that can be used in AdWords accounts. Each algorithm has…
