Smart Digital Marketing, Real Business Results – McCord Web Services
Are you seeing depressed activity in AdWords? What should you do first to try to turn an AdWords account around? As a professional AdWords manager and Google Partner, I troubleshoot AdWords accounts all the time. This December has been particularly troublesome for many businesses in a diverse set of sectors.…
AdWords ad serving is complicated by the Quality Score. Quality Score is a coefficient that AdWords does not reveal to you in full in your Account, but it drives your costs and ad placement on the search results page. Click Through Rate, ad relevance, ad text, landing page, website content,…
AdWords first page bid is determined by your Quality Score. If you have a low Quality Score, your bid to be on the first page of search results will be high. AdWords makes every effort to force you into good account management techniques. One of its most important measures of…
The new AdWords interface – I have used it long enough to hate it. Hate is a pretty strong word, so maybe really, really dislike it is better. AdWords flagged my account with a note that early next year it is forcing all clients and account managers into the new…
