As a Google Partner specializing in AdWords, I want to share several key benefits with readers as to why working with a Google Partner in AdWords is important. 1. Google Tests Us Yearly Each year I have to recertify with Google to keep my Partner status. I take the AdWords Fundamental Exam every…
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Solving Escalating AdWords Click Costs
In the last 30 days, I have seen an escalation of click costs in AdWords across the board. Here’s how you can combat that trend and get lower cost clicks. Move to Maximum Click Bidding If you have been using manual bidding with an eCPC component, now may be the…
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How to “Do” AdWords on a Low Budget
Got less than $500 a month to spend on AdWords clicks? Want to promote your business on AdWords but don’t want to pay an account manager? Don’t want to use AdWords Express as it has not worked for you? You can still use the professional grade AdWords program even with…
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How to Determine Your AdWords Starting Budget – Part One
One of the most difficult things for a new AdWords account manager is to determine the best initial budget for an account. Here are a few of my tips that will help get you thinking. 1. Start with the highest budget initially that you can. It is easier to ramp…
