AdWords Site Suspensions

Site Suspension! If you are an AdWords advertiser, know that Google is watching you – very carefully. What you state in your content and the images you show are all reviewed by the Googlebot and flagged for review if you are in the medical, plastic surgery, and dermatology fields of business.

CoolSculpting and Dermatology Advertisers Be Aware

Case in point, if you are promoting CoolSculpting and you state on your website that this treatment provides permanent fat loss, Google will be coming for you – soon. I’ve now crossed paths now with four doctors in different areas of the US that have all received site suspensions in AdWords.

A site suspension simply means that Google will not allow you to promote your business in AdWords, at all! They simply shut down your account. Only the account owner will receive an email about the issue and Google will point to its terms of service and rules. Account Managers will see next to the accounts ads a speech bubble which will state Site Suspension.

What Would Be Noted in a Site Suspension?

I recently saw a site suspension in AdWords for a Dermatologist and Vascular doctor with this information:

Site Suspension due to:

Restricted Medical Content
Restricted Drug Terms
Misleading or unrealistic promotions

I’ve seen several doctors remediate their site, get up and running, and then get a second site suspension. As sometimes the issues take a while to correct and there are numerous communications with the Google team before the site can even be submitted for a higher level review (which is not immediate), I recommend moving your program to Bing Ads while Google is futzing around with your site review to remove the suspension.

Your entire program from AdWords can be picked up and moved to Bing Ads relatively quickly. At least this way you will continue to have a flow of leads while Google does your review and lets you know things that need to be further changed in each communique.

A site suspension is serious business. In two cases it took 6 and up to 8 weeks to remediate the problems. That’s nearly 2 months off of AdWords with no leads coming in. In all cases to remediate the problem, all content had to be updated and images updated. Wording like permanent, immediate, fat loss had to be softened to reduction, over time, and fat reduction.

If you need help resolving a site suspension or moving to Bing Ads while your staff is working to remediate an AdWords site suspension, call us today to get fast help and get rolling on Bing Ads.

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Received an AdWords site suspension notice? You are not alone trust me, but do nothing and your ads won’t show. Get too many site suspensions and you can get banned from Google AdWords.

A site suspension is serious business. I would not waste time fighting with Google. If they say you have an offending term or problem, get the service or word out of your ads and off your website now.

We have several clients who have just been hit with a site suspension for Botox, Xeomin, and Restylane. These are physicians who are authorized legally to supply these injectable treatments to clients. But Google has decided that they must now supply their medical license number to AdWords staff to use these terms on their own website even if they are not advertising these drugs and services in AdWords.

Once a site suspension is received, it is important to do research to identify which AdWords policy was violated. AdWords updates their policies at will, what ran without a problem before does not assure will continue to run on AdWords – and especially in the medical field.

There is no purpose to delaying. Once you have verified with AdWords staff what needs to be done, get to it quickly, then ask for a resubmission. For many physicians this means getting rid of pages and content changes needing to be done quickly.

I am not sure how long the medical license review takes, but it is by far better to get up quickly in AdWords to not lose too much business and then do the medical license application.

If you need help navigating the increasingly difficult AdWords landscape, I invite you to visit my website to review my services and pricing to see if we would be a good fit for you.

Tag: AdWords Site Suspensions

Site Suspension in AdWords – Explained

CoolSculpting and Dermatology Advertisers Be Aware

What Would Be Noted in a Site Suspension?

How to Deal With an AdWords Site Suspension