There are a few things that I want to share with you that I do to help improve performance routinely for an account. First, if it is at all humanely possible I ask the client to make sure that conversion tracking can be installed so that I can identify the…
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Google AdWords – What Will My Click Cost Me?
This is the most pressing question most new Google AdWords clients want to know before they put money down for our services, or for that matter input their credit card with Google. There is a good tool that AdWords has online that will shed light on what you may pay. But…
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Know Your Cost Per Acquisition to Be Profitable with AdWords
To use pay per click advertising successfully you really need to know what your cost per acquisition is or rather how much you are willing to spend to get a new customer and still have profit left over. Without knowing your cost per acquisition, you can actually be paying Google…
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Our November e-Newsletter is Posted
We’ve published our November e-newsletter and wanted to share it with you. Topics in this month’s issue are: Preview of Facebook Business Pages Demystified for Business Owners I have been working hard on a new white paper that helps business owners understand how to get the most from Facebook Business…
