New just this past week, Google AdWords callout extensions are the new way to draw attention to what you are promoting and a way to differentiate yourself from other ads. AdWords decides when to show this new extension based on relevancy but that does not mean you should brush it…
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AdWords the New Keyword Discovery Tool
In the name of privacy Google has been stripping away one by one the tools website owners and SEOs have used to identify important keywords that drive organic traffic. First, it was Google’s announcement that they were moving only to https:// and that they would no longer supply keyword data…
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AdWords Conversion Setting Guide
In February AdWords will be making some sweeping changes in how it records conversions in your Google AdWords account. The changes will be an improvement and allow you or your account manager to have greater control over that data that Google records for your account. Here are a few tips…
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What’s Google Got In Store for 2014? Part Two
Continuing our post from Monday, here are some of the things Google is testing that appear to be in store for rollout in 2014 both on mobile and desktop. Make sure to read this excellent article by by Dr. Peter Myers for the Moz Blog in an article titled “Future SERP:…
