Bing Ads Archives | Page 5 of 7

August 17, 2016August 13, 2016

Who Should Use Bing Ads?

As a Google Partner and AdWords Certified Professional as well as a Bing Ads Accredited Professional and Bing Ads Certified Company I know pay per click. So who will be successful using Bing Ads?

In my experience, not every business will be successful using Bing Ads. Here are the industry sectors that I have managed on Bing Ads and their success or lack there of.

Lawyers – no, not successful on Bing Ads
We’ve done three lawyers and none have had good results on Bing.

eCommerce – yes, successful on Bing Ads
Several clients have been very successful on Bing Ads. We’ve found that relatively inexpensive merchandise and health and beauty products do well on Bing Ads.

High End Business Software – no, not success on Bing Ads
We’ve found that typically for high end products and that includes services and software that Bing Ads is not the best match. I am sure that it has to do with the demographics of the users. Stick with Google AdWords. If you want to test Bing Ads for market saturation plan on branding and recognition only. I just have not seen strong conversion traffic in these sectors on Bing Ads.

Industrial Equipment – mixed, some good some not so good
It depends on the industry, I’ve seen both warehouse and aviation have some success, but not to the degree that these same accounts have on AdWords.

Medical Professional – yes, good success on Bing Ads
Both doctors and medical facilities I have worked with have been very successful on Bing Ads. For these market areas, expanding exposure from AdWords to Bing Ads is a good match. In many cases we are getting nearly the same conversion results as we do on AdWords.

If you need help with your AdWords strategy, I am here to help. Give me a call today at 540-693-0385 to chat about our services and how I can help you get more from pay per click today.

July 20, 2016July 16, 2016

Solve Escalating Click Costs by Trying Bing Ads

If you are getting tired of the higher click costs on Google AdWords, now may be a good time to take a careful look at advertising on Bing.com using Bing Ads.

Bing.com is still showing ads on the right sidebar, and that’s been a preferred and relatively inexpensive position for our clients’ ads. Without having to compete for four top spots like in AdWords, you can typically pay less and still get great exposure on Bing.com.

Not all businesses will do well on Bing. I’ve found that high tech and industrial clients may struggle on Bing, but doctors and e-commerce stores as well as health and beauty businesses may be the perfect fit for Bing.

Many of our clients are getting equal the results as they do with AdWords with a lower cost per conversion by using Bing Ads. Other clients love the market penetration adding to their AdWords programs and blanket the internet with their promotions by using Bing Ads too.

We typically recommend that clients start first in Google AdWords and then as their program matures move to Bing Ads. Give me a call to chat and I’ll tell you candidly if I think that Bing would be the right place for you.

January 4, 2016January 3, 2016

Improved Conversion Performance for Bing Ads

If you have not checked out Bing Ads for a while, I recommend you look again. Bing Ads has quietly and steadily been making some very nice improvements to their ad platform.

Here are just a few reasons you’ll want to take a new look.

Clients are getting improved conversion performance. We have some clients who have more conversions on Bing Ads than on Google AdWords.
It is very easy to import what you are doing in AdWords into Bing Ads.
Quality has significantly improved this past year making Bing Ads a vital place for many businesses to expand their pay per click marketing.
Although Bing Ads clicks are not cheaper than those on Google AdWords, you may have less competition for top placement; allowing your ads to be seen more readily.
For e-commerce and beauty Bings Ads may actually beat AdWords performance for lead and sale generation.

If you need help trying out Bing Ads, make sure to review our Bing Ads management program and pricing.

October 7, 2015October 2, 2015

Bing Ads Revamps and Improves Conversion Tracking

Finally! Bing Ads is updating their quirky and hard to get going conversion tracking. Here’s their recent video that shows how to do the set up and why conversion tracking is so important to get working right.

Personally I am very glad to see this change and hope it works as advertised. So often we have the code in place properly but get hung up on the set up of the string for their old control panel.

With the new very simple set up that is now finally intuitive, this should be a huge improvement. Bing will also let you know if the tag is active with even some troubleshooting information.

Make sure to look for these new tools in the Shared Library in Bing Ads. If you need help getting your business advertising on Bing Ads, make sure to check out our services and management programs.