Tag: Blogs

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What Are You Doing to Wean Yourself Off Pay Per Click?

Puzzle pieces
We put the pieces together for you to build great, sharable content.

Have you been grumping about your pay per click bill? Do you look at the unpaid listings on Google.com and dream about appearing in the top ten results?

If you are only spending your marketing dollars on Google AdWords and not investing in building great content for your website by using an on-domain blog then you are never going to wean yourself off pay per click advertising.

You can get organic search activity, social shares, and build natural links when you regularly write blog posts on your website. Google and Bing love that you are keeping your content fresh and that you are building slow, natural links. The first page a new visitor sees may just be a blog post which then leads them into your website. You may even build your e-newsletter subscriber base from great blog content.

More site owners are moving away from blogging and moving into pay per click advertising forgetting that although pay per click has an immediate return, blogging and content building have a place in a long term marketing strategy that builds value for search engines and enhances prospect engagement as well as keeping readers on your website longer.

If you are thinking about blogging, I invite you to read samples of posts we have written to see if now may be the time for you to start posting again on your blog. Our capable blog writers and knowledgeable oversight makes the creation of sharable content easy.

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Why Blogging Still Matters

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McCord Web Services is a Google Partner.

In this every changing world of the Web, it seems as if blogging has fallen out of favor with clients. But why would that be, and are customers wrong for stopping blogging.

It is important to cater to your audience in your web marketing approaches and each customer has different needs, but blogging feeds search engines. This makes blogging more than a social outreach like Facebook or Twitter, it should be an integral part of every business’ marketing push.

Here’s what blogging does for building website exposure:

1. Blogging with a WordPress blog installed on your website’s domain adds page content that Google and Bing count as if each blog post was a new page in your own website.

2. With 250 to 350 word posts you can build keyword density on one topic. Craft a title as a question and you could appear in the top ten search results for Google based on that query.

3. Blog posts will be indexed by Google and will appear separately in the search results allowing for additional ways for readers and potential prospects to self-discover your content, website, and services.

4. For people on your website already, blogging allows you to build authoritative content that keeps a reader on your site longer. If the content is helpful, well written and unique the reader may spend more time reading more than one blog post, and may even share your content back on their own blog or in social media.

I think business owners get confused thinking that blogging is social media, but it is much more than that. It is a link building tool, builds keyword density for your domain, and enhances the user experience. It is a much more productive medium than Facebook, Twitter or Google+.

Want to find out more about blogging? I invite you to check out our pricing and read sample blog posts before you sign up for our affordable blog writing services.

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Blog Writer’s Guide to Image Use – Prevent Copyright Infringement

Wow, I love this app!
Update your image use protocol.

As a quality blog writing service provider, my firm has developed some best practices over the years in regards to image use and preventing copyright infringement. I wanted to share a few with you in today’s blog post.

1. Use images in your blog posts. It used to be that just text was fine for a well-written blog post. But, in our very visual world of the web, without an image, your blog post looks dull and may not get the traction it needs to be shared. At McCord Web Services, we use only images that we have taken ourselves or images that we buy for one time use from DepositPhotos.com or iStockPhotos.com.

2. Make sure you and your staff adhere to the principle of leaving the purchased source in the image name. This way if you go to select an image to reuse from your WordPress media gallery if you see iStockPhotos or DepositPhotos in the file name, you know to buy a second license or not use it. Never, ever reuse a one time use photo thinking that just because it is in your WordPress blog media gallery you have full use rights. You do not!

3. Review your image use program with all staff. It does your firm no good if you know the image use rules, but your office staff who may do a blog post at some point in time does not!

4. Get in the habit of taking your own clip art photos. Why buy and image of a smartphone to use for your blog post when you can take a pic of your own and use it royalty free anytime you want? Typically, I will put MWS (McCord Web Services) in front of the file name of any pictures I take so that I know and my staff knows we own these image rights and can use them however and whenever we want for all our clients.

5. If you provide professional services like we do for blog clients, make sure your client knows the rules and you are indemnified from a future lawsuit from a client using one time use images that you may have purchased by putting it in your contract. We do.

If you need blog writing services make sure to check us out first.

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Blogging: Have It Your Way!

Man having an idea!
Blog writing, get it your way!

Don’t like to write your own blogs, but don’t want to pay a lot for your content either? Are freelance posting sites too hard to manage? Do you simply need better quality and a real person to talk to for a strategy?

Welcome to McCord Web Services! We have a blog writing program that allows you to build a project your way.

1. Select from four different word count ranges.

2. Choose your weekly frequency. There is no price penalty if you only want one post a week. Ask us if you need a lesser frequency.

3. Decide if you want the blog post installed for you in WordPress for $5 a post or you want to save money and get the posts for your own use as a Word document.

4. Do you want to save money and add your own blog post image? Go ahead. Or if you want turnkey service for $7 we’ll buy a one-time use image from iStockPhoto or DepositPhoto and install it for you.

You build your own program based on your needs and your budget. Find out more about this business-friendly blog writing program and read content samples today.