Do Double Duty With Your Blog Posts

If you have a blog writer or are writing for your own blog, it is time to “think outside the box” when it comes to using your content. Here are just a few of my suggestions. Now before you start though, if you pay a writer to write for your blog, you must make sure you have the rights to use your blog content in the ways I am suggesting.

1. For well received blog posts consider taking them and posting them on Google Knoll or American Chronicle as well as a few well chosen article syndication sites. Your blog posts should be at least 275 to 300 words long and should not be just on selling your own products and services.

2. Consider using your best blog posts as content for a quarterly e-newsletter. Choose the posts you really like or check your website statistics to see which blog posts got the most traffic then consider expounding on that topic further in your e-newsletter. As many blog readers will not be e-newsletter subscribers and vice versa you are pretty safe with reusing some content, just try to add fresh ideas to your newsletter as well.

3. If you’ve had great traffic with a blog post think on maybe paying your blog writer to do a mini whitepaper on the same topic that you can offer as a free download on your website. Better yet provide the download only after you have gotten the readers email address to start creating your own list for your own marketing uses.

There are lots of ways you can creatively re-use your content, but just make sure you have the proper rights to do so before you start.

Blog Showcase

I’ve got a few blogs I would like to showcase, some are new clients and some we’ve been blogging for for a while.

Moon Costumes
This is a fun blog and our writer is having a ball writing for it. The client is a costume firm based in North Carolina. The blog posts are much more than Halloween oriented. Costumes are fun year round and you just would not believe the fun that adults have in dressing up for conventions and the like. Some of the blogs integrate YouTube videos. It’s a fun blog to read and one you should check out.

Kuno Creative’s Accentuate Within Blog
We write the content for this blog for the nice people at Kuno Creative in Ohio, they then optimize it and post it with an image. The combination has been working to help position the client in organic placement and provide real value for readers and visitors of this plastic surgery practice. Check it out and see what you think.

ChemTec Pest Control
We have written for this blog since startup, but took a break for several months and now we are back writing at a higher blog level. The client has been providing direction on insects that are prevalent in the month and tips from their technicians. The combination of our writing plus their pest expertise is making this a wonderful and informative blog to read and follow. Check out the Notes from the Green Truck blog today.

Natco’s Boatline Blog
This is a fairly new blog for us. We write for two other blogs for this particular client plus provide twitter services and e-newsletter content creation. Based on that we understand the client’s needs and type of audience he has. We think that this blog will be a winner just like the others the RV blog and Classic Car blog too. Visit the new Boatline blog today.

No One Likes to Hear No, But We Aren’t a Good Match for Everyone

That’s right we do actually turn prospects away. We are simply not a good match for every prospect’s needs. What we do do, we do great. That being said in a nutshell, we have a passion for small to medium sized business owners who typically have a brick and mortar operation. We are typically also working with the business owner directly and not a corporate chain of command.

It bear repeating, but we do not work or provide any of our services for these business sectors:

Adult Content

Any site that has adult themes such as dating sites, soft core pornography, images of partially clothed women that are used to sell your products, lingerie, any sexual aids or products, we just do not provide services for regardless of whether it is blogging or even Google AdWords.

Stock Brokers, Day Traders, Forex Traders and Their Management Software

In this case we have simply found that the nature of your business is so complicated that the time it takes us to learn and be effective for you is just not cost effective for us. In many cases you are additionally governed by regulations making even blog writing a difficult operation.

E-Books and Products Sold by Squeeze Pages in Multi-Level Marketing Programs

We typically do not supply services for products that are e-books or online how to guides. Although you can still be successful with these approaches, we simply do not have a passion for working with products that are typically sold using these vehicles. This would cover e-books on how to make money in real estate, sell or trade stocks or use the forex, or how to sell multi-level marketing products.

No one likes to hear no, but it is by far better for you to find a supplier that has a true passion for what you do and what you sell. We can help many businesses, but just not all.

How to Add a Blog Post to WordPress

If you have never used WordPress sometime how to add a post is extremely confusing and especially if you want to publish on a future date. Here are the steps that we teach to our new blog writers on how to add a post.

Download and install IE Spell for your browser as many WordPress control panel spell checkers are not functional.

Visit www.IESpell.com. This little spell checker is then accessed from your tools menu. If you use Firefox, do a Google search and download a plug-in that you can use for spell checking.

Login to the blog control panel. You will be on the blog dashboard page once logged in.

Click Posts in the left side bar. The blog listing screen will open. If you have a draft post or pending post you will see it in the links on top of the blog post list.

To create a new blog post click Add New in the post menu in the left sidebar. The next screen will show the blog post entry control panel.

This is crucial – if you have created your blog post in Word or used one from the client, you MUST copy your post, paste it into Notepad, and then copy it from Notepad and then paste into the blog entry field. If you do not do this you will carry hidden font and character styles into the blog post which will be visible when published. You can typically access Notepad from the Accessories menu on your computer in your Microsoft Office products.

Once on the blog post control panel, type in or paste your blog title in the very top one line field. Paste in from Notepad or create your blog post in the larger box underneath the blog title.

To insert a link in your blog post, open another browser tab, go to the web page that you will want the link to direct to, copy the address from the address bar, must include the http:// in front of the link. Go back to the WordPress control panel and using your mouse drag to highlight the text you want to carry the hyperlink. I like to drag from the end of the phrase to the front to have better control over the link and so a space in not inadvertently picked up in the link. Then click the chain or hyperlink icon in the tool bar just above the post entry field. A small window will pop up, paste the link into the very first field overwriting the http:// that is already there, select in the drop down, open link page in a new window, and then click insert. WordPress will then underline and hyperlink your text in the blog post.

Make sure to spell check your blog post using IE Spell.

On the right side bar now create tags in the tag field that are keywords to find your blog post. I use all lower case for tags unless it is a proper name. I usually select one, two or three words based on the blog post.  Make sure to click Add.

Then look just below the tag field and select categories. Categories are like blog navigation so be judicious in adding them. All categories should be proper case.

In the top right box that says publish; look for Publish Immediately and EDIT. Do not click any other buttons at all like draft pending review or okay.

Click the Edit link to open the publish time calendar. If you are publishing ahead, change your date and time. I like to set the clock to 5:00 am as the publish time if I am scheduling a blog post ahead so it is there the first time someone looks. After setting the date and time, click PUBLISH. This is important to not click the okay button or preview button as your post may end up as a draft and not properly scheduled. After you have clicked publish you can go back to the blog post master page and click your blog post to preview it.

Always make sure you preview your blog before you log out to make sure you don’t have any funny characters and that your spacing is correct and images are in place.

To double check that all is well, click Posts on the left menu you will see your blog post in the link at the top that says scheduled and also in the blog post list with a countdown of hours until the publish time.