Smart Digital Marketing, Real Business Results – McCord Web Services
On November 6, 2018 Google announced a “change” to Average Position in Google AdWords or Google Ads. The full announcement can be found online. I have been a Google Partner and Certified AdWords Professional for years. I have studied and passed numerous certification exams, nearly from the time that Google…
If you are a trademark owner, understand that Google Ads wants to help you control who can show ads that contain your trademark. Google Ads has a form that you complete as the trademark owner. Using this form, you will need to prove to Google that you are the registered…
Just because you want to target website visitors in the search results using Google Ads remarketing for search (RLSA) – you may not be able to. Google sets a threshold of needing over 1,000 remarketing cookie sets in a 30 day period to show remarketing for search ads. For many…
Can your budget be too low for Google Ads? Yes, it can be, based on the market and Google defined minimum bid to appear in the Google Ads auction. So, what happens when your budget it too low in Google Ads? You do not get ad impressions. You get sporadic…
