AdWords remarketing has been around for a while, but AdWords has made some nice changes recently and if you haven’t tried remarketing or tried it previously and did not have success, it is time to try it again. Remarketing audiences are easy to set up. You’ll access the audience creation…
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Google AdWords New Extensions Beta and Otherwise
Google AdWords has rolled out over this past year some interesting new extensions, some are now in all accounts, others just being rolled out, and some only allowed for select users. Here are a few that I have seen, have tested, and know about: 1. Similar Audiences for Remarketing I…
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Ad Extensions Will Now Affect Ad Rank in AdWords
Your use of ad extensions will now be factored in by Google AdWords in determining your ad rank and if your ad will show with what attributes and where on the page. This is big news from Google and not to be disregarded. If you have not embraced using ad…
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Dealing with Low Search Volume Keywords
In this video Frederick Vallaeys, a former Google AdWords Specialist answers the question on how can an advertiser get AdWords to show their ad for low search volume keywords. You can view the video here. http://www.youtube.com/watch?v=BWkO_O2f3NE&feature=youtu.be Here is my own recommendation on what to do as I don’t agree that…
