The ability to test using AdWords Experiments has been around for a while, but Google is making it much easier now to do some interesting testing in your account. Here is one of my favorite test scenarios and how to set it up. Test Different Ad Landing Pages for Conversions…
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You Love a Keyword but Your AdWords Quality Score Stinks – What to Do
So you love a keyword in your AdWords account, it is right on target with what you sell, but AdWords has given it a very low Quality Score, what can you do? 1. First make sure that this keyword phrase is reflected specifically back on your website and on the…
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Google’s New Keyword Planner for AdWords
Coming to Google AdWords accounts and accessed from the tools menu drop down is a powerful new tool called the Keyword Planner. I am seeing this new tool in many of my client AdWords accounts as of today. This new tool is a real gem and a wonderful improvement to…
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Getting Your Full Value Out of Mobile
As the leader of online marketing Google is paving a new path into the digital world and helping advertisers on the way to understand how to market in our “always on” world. Anyone who is involved in selling knows that the new frontier is mobile and that it is changing…
