AdWords announced this past week that in mid May they will be changing the way they use exact match and phrase match keywords for ad delivery. In the very near future, AdWords will imitate adCenter in using plurals and misspellings of words you have set with these selected match types…
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Promoting Brand New Products No One Has Heard Of
So you’ve just created a brand new product that you really believe in, got your first container shipment from your factory in China, you’ve launched your new website, and now nothing is happening! What do you do to get sales moving? Not always is Google AdWords the best place to…
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Value Per Click – Bidding Strategies
In some cases you as a business owner may consider that a click activity is important to your advertising strategy. This may be the case when you have an unknown product or be in the process of establishing your brand. You may consider that a click in to your website…
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Cost Per Acquisition CPA – Bidding Strategies
Some businesses that sell services on Google AdWords may find Cost per Acquisition (CPA) a helpful metric to determine if a Google AdWords program is working for them. In the case of CPA you will evaluate a number of metrics to determine what will be profitable for bidding in AdWords.…
