The start of each new year heralds the beginning of my Bing Ads and Google AdWords recertification cycles. As a Bing Partner I must recertify each January to maintain my Bing Partner Status. As a Google Partner, I must take two exams to recertify my AdWords credentials. I must take…
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Tips to Being an Effective AdWords Manager
I’ve been an AdWords manager for over 10 years and love what I do. I have developed a deep background knowledge of how Google serves AdWords from my years of hands on client experience. It was not until I was training a client’s staff member that I realized, just how…
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AdWords Dashboard Reporting
With the new AdWords Dashboard reporting, our monthly AdWords reports are about to change – significantly! Just today I saw that every single one of our client accounts now has a Dashboard view in the Reports tab. I am beyond excited! If you have not tested out AdWords Dashboard reporting I…
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Google Knows About Customers – Do You?
As a Google Partner, Google shares all kinds of interesting market trend data with us on a very regular basis. Here are some excellent insights into how consumer behavior has changed that Google thinks is important. Google Says: Shoppers are more impatient. Shoppers act impulsively. Shoppers are making decisions faster. Shoppers…
