With organic results being pushed down below the fold, with the shrinking space on mobile screens leaving nearly no room after ads, how can you get your website to show for organic or unpaid searches? It is simple, use videos posted on YouTube which Google will preferentially index and show…
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AdWords Standard Beats AdWords Express
I had a client who wanted to promote a new service in Manhattan, New York but wanted to spend $200 to $300 for clicks for a 30 day period. The price of her service is about $900 a pop. She wanted to move back into an old AdWords Express program…
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Google Gets Serious About Mobile in New Announcement
Just this past week Google announced that it was ramping up its organic sorting algorithm to enhance placement for mobile-friendly websites. The flip side of that is that sites that are not mobile-friendly will be getting pushed down in the listings. Google did not a big caveat… If the site…
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As Search Shrinks, Social Grows
As a void is created in search by the changes that the mobile web has brought about, social media is filling the gap by becoming the “go to” location for reviews and personal recommendation. “Is Search (As We Know It) Dying” is an excellent point of view and a great…
