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    Google Introduces Local Guides – Enlisting Readers to Review You

    March 11, 2015 - By Nancy McCord

    Quietly in February Google rolled out a new program called Local Guides.  Not only did Google create a program to make a community out of people already active in their social space, but is providing perks, mentoring, and recognition for those that participate by writing reviews. The benefit to Google…

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    March 25, 2026
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    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

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  • Google

    April 21 – Will Your Website Traffic Drop by Over 50%?

    March 9, 2015 - By Nancy McCord

    Google has announced that on April 21, it will be removing non-mobile friendly websites from the mobile search index. April 21st is the day you will find out just how much your website traffic will drop if you have not moved to a responsive website. For some sites, mobile traffic…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Google - Mobile Web

    Google Starts to Warn Website Owners on Mobile Viewing Issues

    February 9, 2015 - By Nancy McCord

    You do not want to get email from Google – really!  Just this week Google started posting in the Webmaster Control Panel and emailing website owners notifications like this one. “Google systems have tested 25 pages from your site and found that 96% of them have critical mobile usability errors.…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
  • Google - Mobile Web

    My Predictions for the Web for 2015

    December 22, 2014 - By Nancy McCord

    It’s getting close to the end of the year and I’m getting the jump on the rest with my predictions for what we will see in 2015 on the Web. Here’s what I see as important for my industry and for business owners to take notice of. 1. The Mobile…

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    The Death of Last-Click: Mastering the 2026 B2B Journey 

    March 25, 2026
    SQL or MQL symbol. Turned wooden cubes and changed words 'MQL marketing qualified lead' to 'SQL sales qualified lead'. Beautiful white background. Business and SQL or MQL concept. Copy space.

    Stop Chasing Ghosts: How to Get Better Qualified Leads

    February 18, 2026
    Team reviewing a proposal from McCord Web Services.

    The Cost of Ghost Spend: Is Your PMax Budget Vanishing?

    February 11, 2026
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