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The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune

May 20, 2026 - By David Hogestyn

You’re a business owner. You’re the CEO, the HR department, the lead visionary, and—on Tuesdays—the person who wonders why the breakroom fridge smells like a science experiment. You’re busy. So, when you saw that “Get $500 in Free Ad Credits!” coupon from Google, it felt like a sign. You clicked a few buttons, picked some keywords, and waited for…

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The Unexpected Impact of Old Web Pages on AI Search and Ad Results
May 20, 2025

Navigating the US Antitrust Trial Over Google Ads
November 22, 2024

Google Ads Update
November 22, 2024
Digital Marketing - Digital Marketing Agency - GEO - Google - Google Ads - Google Analytics - McCord Web Services - News & Trends - Pay Per Click - PPC Management - Search Engine Marketing - Search Engine Optimization - SEM Agency - Social Media

Stop Chasing Ghosts: How to Get Better Qualified Leads

February 18, 2026 - By David Hogestyn

You open your inbox in the morning, hoping to see a list of new orders or serious inquiries. Instead, you find a clutter of form fills from people who aren’t ready to buy, can’t afford your services, or—worst of all—are just browsing with no intent to purchase. It’s frustrating. You’re…

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How to Make Industrial & Technical Content Stand Out
May 6, 2026

Building an Unstoppable Brand in a World of Ghost Bots
April 8, 2026

The Death of Last-Click: Mastering the 2026 B2B Journey
March 25, 2026
AEO - AI Search - Digital Marketing - Digital Marketing Agency - Generative Engine Optimization - GEO - Local Business Visibility - News & Trends - Search Engine Optimization - SEO - Web Visibility

Beyond the Blue Link: Why 2026 is the Year of GEO

January 28, 2026 - By Nancy McCord

For two decades, digital marketing had a clear objective: secure a spot in the top three “Blue Links” on a Google search results page. That was the pinnacle of online visibility. But the digital landscape of 2026 looks vastly different. The user journey has fragmented, and the familiar list of…

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Fewer clicks, More Revenue: Winning The Zero-Click Era
April 22, 2026
Search Engine Optimization - SEO

Yandex Leak Reveals Some Intel on Google’s Secret Sauce for Site Rankings

February 8, 2023 - By Nancy McCord

Yandex, a search engine in China, that was built by ex-Googlers and matches the Google index about 70% of the time. Since the Yandex data leak, the SEO community has been trying to ID potential items that may actually impact ranking in Google. We’ve found two really great articles that…

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Related Posts

The “Set It and Forget It” Myth: Why Your DIY PPC is Costing You a Fortune
May 20, 2026

Stop Chasing Ghosts: How to Get Better Qualified Leads
February 18, 2026

The Cost of Ghost Spend: Is Your PMax Budget Vanishing?
February 11, 2026