Actually this is pretty big news! It used to be that the meta title tag needed to be crafted to be 80 characters long. Google was only showing 50 to 60 characters in the search results.
“Gary Illyes from Google said in last night’s Google Central Live event that there is a benefit, I assume an SEO benefit, to having title tags longer than what is displayed in the search. He later added that you should keep the title tag “precise” to the topic of the page and do not worry how long it is or if it is too long.” Full article.
We recommend crafting your meta title tag to be indicative of the page, precise, but no longer worry about the character count. That does not mean that you should have a paragraph of content, but can definitely go beyond 50 and even 80 characters in length.
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