It used to be pre-Penguin era, that you researched your keywords and then actively worked to include the keywords you wanted to place on organically in your anchor text. For some of you who are reading, anchor text is the actually text that is shown that is underlined in a…
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Authorship Versus AuthorRank on Google
Although these two terms seem similar in fact they are very different. Here’s what to know about each.Authorship This is not new, but linking your name, website and personal Google+ page together to have your photo appear in search results next to your content is new. Authorship is the online…
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Should You Be Using Certain Phrases in Your Anchor Text on Your Blog?
I had a blog client just recently send me a list of 5 phrases that he wanted used in his blog posts with all links regardless what they were to point to his home page. This blog post will educate you on why you may not want to use this…
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Matt Cutts Talks About Negative SEO
You’ll want to watch this YouTube video featuring Matt Cutts from Google talking about how Google feels about your competitors trying to sabotage your Google.com organic placement by setting up spammy sites to link to your website in a effort to push you down in the results if they can’t…
