Much has been written about eye tracking studies and the importance position in the organic results plays, but with the advent of the smartphone how readers view and react with organic results is drastically changing. In 2005 an eye tracking study was published and widely shared on the web. The…
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Have You Spent Time With Google Insights?
With the world of organic search optimization having changed significantly and few really good keyword research tools for website placement on the Web, Google Insights has become a very important tool as you consider making changes on your website. Personally, I use the Google AdWords keyword tool hand in hand…
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SEO’s Take a New Strategy with Anchor Text
It used to be pre-Penguin era, that you researched your keywords and then actively worked to include the keywords you wanted to place on organically in your anchor text. For some of you who are reading, anchor text is the actually text that is shown that is underlined in a…
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Authorship Versus AuthorRank on Google
Although these two terms seem similar in fact they are very different. Here’s what to know about each.Authorship This is not new, but linking your name, website and personal Google+ page together to have your photo appear in search results next to your content is new. Authorship is the online…
